Barstool Sports, the digital media company founded by David Portnoy and backed by Wyomissing-based Penn National Gaming, announced on Instagram Thursday that “ground has been broken” on a Philadelphia sports bar that would open soon.

This Barstool Sports Bar — much like Bankroll Club, a sports bar now under construction on the site of the Boyd Theater in Rittenhouse — will be an immersive experience at the confluence of media, sports, and gambling. Such next-generation sports bars will not be betting parlors and thus do not require gaming licenses, as would a sportsbook with kiosks at a casino. The bars provide an atmosphere, including food, drinks, TVs, and advertising, aimed at younger demographics. The Barstool venue will promote its popular mobile sports-betting app, available in 11 states; the company said in 2020 it has upward of 66 million active monthly users.

Although Penn National chief executive Jay Snowden announced in August that Barstool would open branded sports bars in Philadelphia and Chicago, the location has been kept under wraps. Attempts to reach representatives of Barstool and Penn National about the project have not been successful.

*Article courtesy of The Inquirer

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