The owner of Philadelphia healthy food chain Fuel is diversifying his revenue streams by opening new locations, launching a virtual kitchen, and taking to Florida to debut a new concept as it looks to emerge from Covid-19. 

Fuel, which launched in 2008 and specializes in salads, sandwiches and smoothies, will open an outpost in Northeast Philadelphia on March 22. The roughly 750-square-foot eatery at 10090 Roosevelt Blvd. will embrace a “post-pandemic mindset” by operating under a takeout-and-delivery model where customers can order via in-store kiosks or on the Fuel app to pick up contactless orders at in-store cubby lockers, Owner Rocco Cima said. 

That location has been in the works for about two years. It was derailed by Covid-19 delays including backlogged permitting with the city and supply chain shortages for both kitchen and front-of-house equipment, said Cima, a Philadelphia native. The store went through many design changes as a result of equipment delays. 

*Article courtesy of Philadelphia Business Journal

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