Fuel restaurant chain to open new Philadelphia locations as owner plans Miami concept

The owner of Philadelphia healthy food chain Fuel is diversifying his revenue streams by opening new locations, launching a virtual kitchen, and taking to Florida to debut a new concept as it looks to emerge from Covid-19. 

Fuel, which launched in 2008 and specializes in salads, sandwiches and smoothies, will open an outpost in Northeast Philadelphia on March 22. The roughly 750-square-foot eatery at 10090 Roosevelt Blvd. will embrace a “post-pandemic mindset” by operating under a takeout-and-delivery model where customers can order via in-store kiosks or on the Fuel app to pick up contactless orders at in-store cubby lockers, Owner Rocco Cima said. 

That location has been in the works for about two years. It was derailed by Covid-19 delays including backlogged permitting with the city and supply chain shortages for both kitchen and front-of-house equipment, said Cima, a Philadelphia native. The store went through many design changes as a result of equipment delays. 

*Article courtesy of Philadelphia Business Journal

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