Insomnia Cookies is Launching Global Expansion

Insomnia Cookies Launch Global Expansion

Insomnia Cookies has launched global expansion efforts for the first time in the 20-year-old company’s history, with plans to open stores in Canada and the United Kingdom this summer. 

The Philadelphia-headquartered cookie and dessert retailer’s international presence will start with one store in the Toronto area and two in Manchester, UK. Over the next few years, founder and CEO Seth Berkowitz said Insomnia plans to open 50 to 100 locations in both countries over the next few years. 

“We believe there is plenty of opportunity to continue growing in both markets,” he said. 

Insomnia decided to expand globally after market research showed international interest in the brand, Berkowitz said. The company chose the locations based off of positive consumer feedback it received for its products in each area. 

*Article courtesy of Philadelphia Business Journal

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