Jordan Brand is bringing its globally celebrated “World of Flight” concept to the United States for the first time — and it’s choosing Philadelphia as the launchpad.

Set to open on October 10 at 1617 Walnut Street, the new retail destination will immerse fans in the legacy and lifestyle of the iconic brand. Spanning approximately 7,000 square feet across two levels, the store will feature exclusively Jordan-branded apparel, footwear, and accessories, all within a space that honors the culture and history of basketball.

Located in the heart of Rittenhouse Square’s premier shopping corridor, the early 20th-century building will now showcase the signature Jumpman logo, marking a new chapter for both the brand and Philadelphia’s retail scene.

*Article courtesy of Philadelphia Business Journal

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