Netflix has set its sights on Philadelphia as one of the inaugural sites for its innovative retail, dining, and live entertainment venture. The entertainment giant intends to establish a Netflix House within the former Lord & Taylor space at the prestigious King of Prussia Mall. This brick-and-mortar concept is designed to fully immerse visitors in their beloved Netflix shows and movies through themed merchandise, culinary delights, and engaging activities. Building upon its success with temporary activations like the “Stranger Things Experience” and “The Queen’s Ball: A Bridgerton Experience,” as well as the pop-up eatery Netflix Bites, Netflix House represents a permanent venue for the streaming service to showcase its captivating themed experiences.

*Article courtesy Philadelphia Business Journal

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