Netflix, the renowned streaming platform, is embarking on a novel endeavor to revitalize a vacant Lord & Taylor store, marking one of its initial ventures into physical entertainment venues. This initiative reflects a growing trend of repurposing obsolete department store mall locations across the nation.
Headquartered in Los Gatos, California, Netflix intends to convert the 120,000-square-foot space situated at the King of Prussia mall in Pennsylvania into what it dubs “Netflix House.” This venue will offer a blend of ticketed and non-ticketed experiences, curated around the most beloved Netflix shows, according to the company’s proposal submitted to Upper Merion Township officials.
Netflix House is envisioned to encompass permanent retail and food-and-beverage areas, along with a theater, escape rooms, mixed reality games, live events, and various other interactive activities. This innovative project signifies Netflix’s foray into the realm of physical entertainment spaces, bringing its acclaimed content to life in an immersive and engaging setting.
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