To revitalize its offerings, Reading Terminal Market is launching shorter leasing options for new merchants. The historic market, one of the largest and oldest in America, is reinstating its day cart program and plans to pilot a short-term lease option within the next year, according to CEO Annie Allman. These initiatives are part of Reading Terminal’s new five-year strategic plan.

The day cart program aims to introduce new businesses with the potential to become full-time merchants, while the short-term leases will regularly refresh the market’s offerings for returning customers.

“All stakeholders emphasized the importance of keeping the market both familiar and fresh,” Allman noted.

*Article courtesy of Philadelphia Business Journal

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