Rita’s Italian Ice & Frozen Custard plans to open 40 new locations and add a new product line this year.

The company, headquartered in Trevose, will expand into Missouri and add to its presence in Midwest states such as Illinois, Texas and Oklahoma. Rita’s CEO Linda Chadwick said that although the brand is primarily regional, it has seen steady growth along the southern stretch of I-95. 

Rita’s stores, which opened for the 2023 season on March 1, are 100% franchisee-owned. The brand, founded in Bensalem in 1984, currently operates in 31 states and has more than 550 shops worldwide. 

For its 31st annual First Day of Spring celebration on March 20, Rita’s will debut a new Gummy Bears flavor along with the free Italian ice it typically gives away for the occasion. The brand will roll out more new flavors this summer and debut a frozen coffee line in April that was tested at several stores last year. 

*Article courtesy of Philadelphia Business Journal

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