Grocery Outlet Bargain Market has opened in East Norriton, becoming the newest supermarket to enter the Philadelphia area and adds to the growing competition throughout the region.
The Emeryville, California, chain, which is part of Grocery Outlet Holding Corp., joins other discount grocers that have expanded in the region including Lidl and Aldi in addition to other chains that have increased their presence such as Giant, Acme and Sprouts Farmers Markets.
Grocery Outlet is expanding throughout the mid-Atlantic, said Heather Mayo, chief operations and merchandising office for the Eastern division. “We think there is a ton of opportunity,” she said. “It’s limitless the number of stores we will open. There will be many more to come.”
The grocer has more than 375 locations throughout California, Idaho, Nevada, Oregon, Pennsylvania, and Washington. Of that total, 18 stores are along the East Coast and includes 13 locations that were originally Amelia’s Grocery Outlet, a Pennsylvania-based chain purchased by Grocery Outlet and rebranded.
The store in East Norriton at 2917 Swede Road totals 23,000 square feet of which 15,000 is the sales floor. A Genuardi’s had once operated from the space.
“It made sense for us,” Mayo said. “We love the location, it was an underserved market and know it will work extremely.”
Products at the store sell for 40% to 50% below brands. The company also buys surplus products from manufacturers to stock stores.
Like a franchise, Grocery Outlets (NASDAQ: GO) are owned independently and the East Norriton store is owned and operated by David Tress, who had been in the restaurant industry.
“Unfortunately with the pandemic and current landscape, the grocery business seemed like an appropriate move and a little more family friendly,” Tress said.
The store plans to employ 28 people.
*Article courtesy of Philadelphia Business Journal
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